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FTC Disclosure & Advertising

ZEAL material-connection disclosures: our own-brand product recommendations, affiliate relationships, and how we keep editorial content independent.

Effective date: August 11, 2026

1 ZEAL Is Our Own Brand

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ZEAL is the owner and operator of this Site. When we recommend or link to ZEAL pet food products, we are recommending our own brand and have a commercial interest in those recommendations — disclosed here so you can weigh our guidance accordingly.

Our recommendations are based on the nutritional characteristics of the products and the needs described in each article, not solely on our commercial interest.

2 Affiliate & Third-Party Links

Some articles may contain links to third-party retailers or products. If you purchase through those links, ZEAL may earn a commission at no additional cost to you. These links are marked where practicable, and any commission does not affect the editorial substance of our content.

3 No Payment for Reviews

We do not accept payment to write positive reviews of specific products, and we do not allow advertisers to preview or approve our editorial articles before publication. When a product is provided to us for no-cost evaluation, that fact is disclosed.

4 Editorial Independence

Our articles are researched and written by our editorial team. Commercial considerations never dictate our factual conclusions. If new evidence changes our view, we update the content and note the revision date.

5 Endorsement Compliance

Any testimonials or endorsements reflect the honest opinions or experiences of the individual stated, and results may vary. We state any typical results or limitations alongside claims. We avoid blanket “best for every pet” phrasing where it would be misleading. This page follows the FTC Endorsement Guides (16 CFR Part 255).

6 Sponsored Content

If we ever publish sponsored or advertorial content, it will be clearly labeled as “Sponsored” or “Advertisement” and separated from our independent editorial guidance.

7 Contact

Questions about this disclosure can be sent to shop@zealpetfood.com.